Chocolate isn’t just Chocolate

Cravings by Zoe is a specialty chocolate brand specializing in gifting chocolate confections. My team was challenged with coming up with a plan that would increase their website sales and social engagement. We decided to create a rebrand accompanied by a refreshingly irreverent brand personality and more playful brand guidelines. Our main idea, chocolate isn’t just chocolate, focuses on the idea that chocolate does so much more for people than provide a sweet treat. Chocolate is there for you to give and receive for all that life brings your way.

Collaborators - Vivian Black (strategy), Sophie Buchanan (copy), Anabel Keagy (design)